GEOFF WASSERMAN . . founder/ceo Hometown: Montreal, Canada College: Jacksonville University, BA Communications First Job: Newspaper boy (age 10) delivering the Montreal Star Career: Geoff spent the first years of his marketing career in sports marketing, serving as Assistant General Manager for the Jacksonville (FL) Expos (AA affiliate of the Montreal Expos) and Director of Marketing and Public Relations for the Greenville (SC) Braves (AA affiliate of the Atlanta Braves). Geoff managed all PR and marketing initiatives for the AA ball clubs, including more than 70 promotional nights per season. While with the Braves, Geoff created and served as Executive Producer for "On the Farm: the Greenville Braves", a regional television show which aired on SportsSouth to more than 3.2 million homes in 8 Southeastern markets, and helped establish several community initiatives including Honor Roll programs and Drug Awareness campaigns. Geoff spent a year in the hospitality industry as Regional Sales and Marketing Director for a 16-property hotel company before developing a successful six-year career in the financial services industry. As Managing Director of Prudential Preferred Financial Services and MetLife Financial Services, Geoff managed financial planners in Upstate South Carolina and Western North Carolina. He transitioned the companies from commission-based salespeople to fee-based advisers. Geoff's entrepreneurial spirit and his love for marketing led him to open ShowCase Marketing in March 2000. Pets: Lacy, a Schitzu, and Lucas, a Lasso Apse Favorite Movie: Field of Dreams Hobbies: RacquetbalI Always Wanted to Be: As a kid, baseball player; Now, NBA point guard Favorite Childhood Memory: 6 a.m. hockey practices Most Impressive Famous Person I've Met: It's a tie: Willie Stargell and Wyatt Brown I Would Stand In Line All Night: For Rhonda's sweet potato casserole